TikTok confirms shutting down India operations

New Delhi: ByteDance-owned short-form video platform TikTok is shutting down what was left of its India operations, comprising a distant gross sales help workforce employed in late 2020 to help world and regional gross sales groups.

“Now we have taken the choice to shut our India distant gross sales help hub, which was put in place on the finish of 2020 to supply help to our world and regional gross sales groups. We vastly admire these staff and their influence on our firm and can guarantee they’re supported at this troublesome time,” a TikTok spokesperson mentioned in a press release.  

Round 40 individuals are believed to be impacted by the shutting down of the distant gross sales hub, in response to an ET report, which additionally claims that the corporate will present them with 9 months of severance pay.  

TikTok was banned in India in June 2020 together with 58 different apps with Chinese language hyperlinks by the Ministry of Electronics and Data Know-how (MeitY) over allegations that the app posed a risk to nationwide safety. Following the ban, ByteDance, which employed over 2,000 folks in India at the moment, advised staff in January 2021 that it’s going to lower the dimensions of the India workforce whereas retaining solely the vital jobs.  

TikTok was one of the crucial sought-after social media apps in India, particularly amongst Gen-Z customers. On the time of the ban, the app is believed to have over 200 million energetic customers in India. Mint reported again then that the ban had induced an estimated dent of 120 crore for the highest 100 influencers on TikTok in India. Lots of the platform’s prime influencers and creators are actually energetic on YouTube Shorts, Instagram Reels, and even a number of the Indian short-form apps Moj and Josh.  

TikTok’s Chinese language hyperlinks proceed to threaten its operations in different nations. In 2020, the Trump administration was contemplating a transfer to ban the app or drive ByteDance to promote its US operations to an American firm. Although the app continues to be obtainable to the general public within the US, the Biden administration banned it on all authorities units in December.

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