Mattel gives its purple dinosaur animated makeover


Barney It’s back with an animated overhaul.

Mattel, Inc. On Monday announced its planned The iconic purple dinosaur is being relaunched franchise. The Rebirth of the Toy Company Barney The brand will appear on TV, film and radio. YouTube videos alongside music and toys, according to a release from Mattel.

“Barney’s message of love and kindness has stood the test of time,” Josh SilvermanChief franchise officer and global head for consumer products, Mattel said. “We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences.”

The A green-bellied purple dinosaur models kindness in educational films and a 1992-2010 PBS Series, “Barney & Friends” Designed for children. In it, a costumed actor taught young children life lessons, problem-solving skills and how to be their most “super-dee-duper” selves. 

"Barney & Friends" actress Pia Hamilton (Min) with the friendly dino.

The new Barney Series and product lines

The next year will see the debut of an animated series. Mattel reported, followed by a Barney Product line in 2025

Created Preschoolers will love the series featuring the purple dinosaur and his friends. Barney Through music-filled adventures that are centered around love, community and encouragement

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