Chinese e-commerce giant PDD splashes on Super Bowl ad for its Temu U.S. shopping site


Temu, the U.S. buying app owned by Chinese language e-commerce large Pinduoduo, aired a business throughout the Tremendous Bowl.

It’s uncommon for a Chinese language agency to purchase a Tremendous Bowl advert spot, which cost millions of dollars. However Temu’s effort highlights its ambition to crack the U.S. e-commerce market, following within the footsteps of one other Chinese language online shopping company Shein.

The commercial, which aired Sunday throughout the first and third quarters of the sport between the Philadelphia Eagles and the Kansas Metropolis Chiefs, is titled “Store Like A Billionaire.” It follows a younger girl who’s amazed on the low cost costs on clothes and accessories that Temu has to supply.

“The costs blow my thoughts. I really feel so wealthy. I really feel like a billionaire. I am buying like a billionaire,” goes the advert’s jingle.

Pinduoduo, which final week formally modified its identify to PDD Holdings Inc, is one in all China’s greatest e-commerce corporations rivaling the likes of Alibaba and The corporate has tended to focus on lower-income consumers by providing closely discounted merchandise. And it has been specializing in bringing agricultural merchandise, like greens, onto its platform to distinguish from rivals. The corporate is price round $116 billion.

Pinduoduo quietly launched its cross-border buying web site Temu within the U.S. in September, CNBC reported. The app has shortly gained reputation and is ranked second on the Apple App Retailer and first on the Google Play retailer.

Within the week via to Jan. 29, gross merchandise worth, or the worth of transactions on Temu, hit $46 million, a document excessive, in keeping with market analysis agency YipitData.

Temu sells merchandise in various classes from trend to electronics. It’s at the moment providing free transport for a restricted time as a part of its Tremendous Bowl promotion in addition to what it calls “Sport Day Offers.”

Chinese language e-commerce corporations from Alibaba to and now Pinduoduo have regarded to increase abroad prior to now few years. PDD Holdings stated on Monday that it will start transport to Canada this month.

However different expertise companies are additionally eyeing a slice of the multi-trillion world e-commerce pie. ByteDance, the Chinese language father or mother firm of quick video app TikTok, launched a fashion website named If Yooou last year. It’s at the moment transport to the U.Ok., Spain, Italy, Germany and France.

Correction: This text has been up to date to mirror when PDD Holdings Inc. formally modified its identify

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