When visiting a store, buyers usually pick up a lot of unnecessary goods, said Yulia Lemesheva, senior manager of the operational delivery direction of the Perekrestok express delivery service.
In conversation with the agency “Prime” she stated that many products and items purchased during shopping often have a high cost. It is also sometimes difficult for people to navigate the supermarket departments, but online tools allow you to structure goods and special offers.
“The main factor influencing impulsive buying is the emotional state of a person. Moreover, both positive and negative feelings affect the number of purchases,” Lemesheva explained.
The representative of the retailer also advised to make a list of goods in advance in order to buy only the ones you really need.