Under this, some platforms at New Delhi Railway Station will be named after the company’s oil brands ‘Bull Crusher’ and ‘Nourish’.
Railways informed that Hybrid Media has been awarded the contract for naming rights of NDLS platform under the ‘New, Innovative Non-Fare Revenue Ideas Scheme’. In this episode, Hybrid Media has tied up with BL Agro.
With this agreement, BL Agro has become the first company to have been given the naming rights for Platform No. 14, 15 and 16.
With this agreement, Platforms 14 and 15 at New Delhi Railway Station will be branded as ‘Norish Platform 14 and 15’ and Platform 16 at Ajmeri Gate side of the station will be known as ‘Bull Crusher Platform-16’ .