A growing movement to boycott American products sweeping across Europe fueled by opposition to President Donald Trump’s tariff policies.

From Denmark to France, consumers are shunning U.S. brands like Coca-Cola, Colgate, and Tesla, as “Boycott USA” campaign gains traction. Movement reflects rising anti-Trump sentiment and has begun to impact sales of American goods in the region.
- Advertisement -
In Denmark and France, consumers are actively avoiding U.S. products, with many citing Trump’s trade policies as the reason. Google Trends data shows a significant spike in searches for “Boycott USA,” highlighting campaign’s reach.
Tesla owned by Elon Musk has become a focal point of boycott. In France one company halted its annual Tesla purchases in protest while in Germany several Tesla vehicles were reportedly set on fire.

A retired Danish police officer explained that avoiding American products is his way of protesting Trump’s policies. Meanwhile, Facebook group titled “Boycott USA by French and European” gained 20,000 members in just two weeks showcasing the widespread discontent. Some Europeans are even considering abandoning U.S. streaming platforms like Netflix in favor of local alternatives.
- Advertisement -
In Sweden, over 70,000 people joined a Facebook group dedicated to promoting European brands as substitutes for American products. Boycott not limited to individual consumers; major companies are also taking a stand.
Norway’s largest fuel supplier, Halbak recently announced it would no longer supply fuel to the U.S. Navy, marking a significant escalation in the backlash against U.S. policies.
As boycott movement grows, its impact on U.S. businesses and trade relations with Europe remains a critical issue. Campaign underscores the intersection of politics and consumer behavior, with potential long-term consequences for American brands operating in the region.