Russia’s largest brewing company AB InBev Efes has localized the production of Spaten, Franziskaner, Leffe Blonde and Brune beer brands. Localized brands will be produced at the company’s factories in Ulyanovsk, Kaluga, Omsk, Volzhsky, Saransk, Klin and Ivanovo.
“Spaten, Franziskaner, Leffe are some of the most demanded and loved by our consumers imported brands. By localizing their production, we were able to maintain a wide representation of products in all sales channels, while ensuring affordable prices and quality,” the company said.
The company also noted that a comparative analysis of Russian and foreign beer, conducted at the Federal Scientific Center for Food Systems named after. V. M. Gorbatov RAS and at the Technical University of Munich, confirmed the identity of organoleptic and physico-chemical indicators.
Earlier, the brewing company AB InBev (the largest in the world) sold a non-controlling stake in AB InBev Efes operating in Russia to a partner, Turkish Anadolu Efes.
AB InBev Efes was formed in 2018 as a result of the merger of AB InBev and Anadolu Efes businesses in Russia and Ukraine. In Russia, the company operates 11 breweries and 3 malting complexes in Kazan, Omsk and Saransk. The brand portfolio includes Spaten, Corona Extra, Velkopopovicky Kozel, Hoegaarden, Sibirskaya Korona, Stary Melnik iz Bochonok, Klinskoye, Bely Medved and others. AB InBev Efes revenue in Russia grew by 11% in 2021 , up to 85.38 billion rubles. For 2020, the company occupied about 30% of the Russian beer market, the closest competitor, Baltika (part of the Carlsberg Group), had 27%, according to VTB Capital.
For more information about the sale of a share, see Kommersant’s article “Partners Share Beer.”