A third of Russians do not know about the existence of Mother’s Day

In Russia, Mother’s Day has been celebrated for more than 20 years, despite this, every third inhabitant of the country has not heard of such a holiday. And those who are in the know are preparing gifts for their loved ones. What kind of surprises it will be, showed a survey of SDEK and the non-profit center “Mom’s Soul”.

According to the study, every third respondent (31%) does not know about the existence of Mother’s Day, mostly Russians aged 45 to 54. And mostly women (75% versus 59% of male respondents) and young people from 25 to 34 years old (74% of survey participants) are aware of the holiday. The vast majority of them (85%) plan to congratulate their mothers.

Most popular gifts:

  • flowers (58%);
  • sweets, chocolate, other sweets (53%);
  • money (41%);
  • cosmetics (38%);
  • household goods (29%);
  • alcohol (21%);
  • clothing (13%);
  • gadgets (11%).

68% of Russians who plan to give their mothers a gift intend to give it personally, and 32% will send it by courier.

Remember, Mother’s Day is celebrated all over the world. In Russia, it traditionally falls on the last Sunday of November (this year – November 27). This is an official holiday, in 1998 it was established by the president to increase the social significance of motherhood.

And earlier, a mother of many children from the Yamalo-Nenets Autonomous Okrug, Olga Dekhtyarenko, who was one of the first to be awarded the honorary title “Mother Heroine”, revealed to Life the secret of a happy family. She and her husband have nine daughters and one son.


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